Certificate of Advanced Studies
Business Model Innovation
Learn the tools and concepts for business model innovation. Get inspired by insights from industry leaders and leading companies. Apply this knowledge to drive your own innovation project from idea to prototype. Grow your network by connecting with peers, scholars, and startup founders.
Structure: 15 days of attendance divided into three modules
Location: University of St. Gallen & Stanford / Silicon Valley
Target Group: Senior managers from corporate development & innovation
Prof. Dr. Oliver Gassmann
Professor of Technology and Innovation Management
Institute of Technology Management, University of St. Gallen
Prof. Dr. Oliver Gassmann is Professor of Technology and Innovation Management at the University of St. Gallen, one of Europe’s leading business schools. He is also Managing Director of the Institute of Technology Management. Over a course of five years at the University of St. Gallen, Oliver and his team studied over 350 business model innovations which led to a revolutionary and practical framework of how to design new business models: The Business Model Navigator™. In 2014 he was awarded Leading Researcher by IAMOT in Washington and nominated for the Scholarly Impact Award by the prestigious Journal of Management. Today he serves as a member in several academic, economic and political boards, such as a member of the International Advisory Board of the Google Research Institute for Internet & Society.
Prof. Dr. Larry Leifer
Professor of Mechanical Engineering
School of Engineering, Stanford University
Prof. Dr. Larry Leifer is a Professor of Mechanical Engineering in the School of Engineering at Stanford University. He joined the faculty in 1976 after serving as an assistant professor at the Swiss Federal Institute of Technology, Zurich, and 4 years at the NASA Ames Research Center’s Human Information Processing laboratory. He has served as founding director of the Stanford Veterans Administration Rehabilitation Engineering R&D Center; Smart Product Design Lab; Center for Design Research (CDR); Stanford Learning Lab; and Hasso Plattner Design Thinking Research Program at Stanford. Research themes include: 1) creating collaborative engineering design environments for distributed new product innovation teams; 2) instrumenting that environment for design knowledge capture, indexing, reuse, and performance assessment; and 3) design-for-sustainable-wellbeing. He has been granted an honorary doctorate by the Royal Institute of Technology, Stockholm; and is an honorary fellow of the Design Society.
Course Modules: Session 2019
Three on-site modules and one module for the implementation of your project
The Business Model Navigator
A dynamic start to the fundamentals of Business Model Innovation. From the very beginning on we encourage you to think critically and to challenge your own established assumptions, a key element of Business Model Innovation.
Case studies and group workshops supplement the Business Model Navigator which serves as the theoretical basis to understand business models, their interplay and innovation. A closer look is made on digital transformation and the potential of IoT and Industry 4.0 for Business Model Innovation.
Designing Business Models
Hands-on sessions on Human-Centered Design with one of its most accomplished pioneers Prof. Dr. Larry Leifer from Stanford University. Stanfords design paradigm focusses on a human-centered approach that integrates expertise from design, social sciences, business and engineering. It is widely used in the rapid design of prototypes and the development of business model innovations.
The module itself is divided into seminars in which the methodological knowledge is imparted and excursions to some of the world’s most innovative firms such as SAP, Autodesk and Tesla acts as a transition phase from theoretical knowledge to real world application.
After 8 weeks of implementation in your organization (see below: "Business Model Project — From Ideation to Prototype") it is time for reflection and addressing the human side of change. A key element of this module is the presentation of your innovation project in front of the course. Receiving feedback from our experts and other participants with diverse industry backgrounds represents an essential source for insights about further optimization of your business model. Further you learn how to address implementation challenges applying concepts such as Innovation Architecture and Organizational Energy.
Creating best practice insights through case studies and company visits in Europe and in the Silicon Valley
Dialogue with accomplished industry experts & academic leaders from St. Gallen, Berkeley & Stanford
Providing a highly valuable network of like-minded peers and a forum for discussion
Implementation and assessment of a business model innovation project in your company
Executive MBA Integration
The Certificate of Advanced Studies "Business Model Innovation" can be integrated into the Executive MBA in Financial Services and Insurance and the Executive MBA in Business Engineering.Find out more →
« Business Innovation requires overcoming mental barriers. The Business Model Navigator™ lays out a new way to think about new business models in the 21st century. »
Reza VaziriManaging Director — 3M
« The Business Model Navigator™ makes it possible for us to grasp and to work within a coherent system. The St. Gallen methodology not only brings results but broadens the mindset. »
Daniel SennheiserPresident Strategy & Finance — Sennheiser
« Working with the Business Model Navigator™ helped us not only to structure our internal approaches better, but drove us also to analyse and understand our competitors‘ business models and therefore their and our position in the market space. »
Dr. Reiner FagethManagement Board — CEWE Color
« BASF has been working for more than five years with the Business Model Navigator™. It has led to concrete business concepts and also created a more open mindset. »
Dr. Petra BachemVP Marketing and Sales Excellence — BASF
Expand your network of like-minded peers and business model enthusiasts in our annual alumni meetings. In the course of each session we invite our alumni from the previous sessions to get to know each other. Each meeting focuses on an exciting topic around innovation, for which we invite industry experts.
Selection of Speakers
Prof. Dr. Dietmar GrichnikProfessor of Entrepreneurship
University of St. Gallen
Prof. Dr. John DannerFaculty Member
UC Berkeley & Princeton
Dr. Tamara CarletonFounder & Chief Executive
Innovation Leadership Board LLC
Dr. Michaela CsikGlobal Project Manager
New Business Models
Dr. Reiner FagethManagement Board
Dr. Christoph WechtManaging Partner & Head of the
Competence Center for Open Innovation
BGW & ITEM-HSG
A diverse group of inspiring peers
The program is designed for senior executives and entrepreneurs who have the experience and capability to drive business model innovation in their team, their project, their business unit or company.