What is Business Model Innovation?

Watch this short introductory video in order to learn more about why establishing novel business models is essential in today's market environment, and about the St. Gallen Business Model Navigator.


Welcome to the Competence Center Business Model Innovation at the University of St. Gallen

The Competence Center Business Model Innovation engages in research on the management of business model innovation, which is recognized as key component for organizational success. This includes the development of a construction methodology for the development of business model innovation as well as the analysis of its main drivers, like inter-group and inter-firm networks, patterns, software-induced innovation and anchoring within the organization.

The Business Model Navigator is a research based methodology we applied in various industry backgrounds. It rapidly became a bestseller and was called a “sensation” by the Frankfurter Allgemeine Zeitung.

We have looked at 350 business model innovators and found out that about 90% of their innovations are recombinations of previously existing concepts, ideas, or business models. This insight can be used proactively.

Based on groundbreaking original research, this book shares these 55 recipes for success, providing practical templates to help readers build new business models from scratch and supercharge their existing models.


The Institute of
Technology Management

The Institute of Technology Management of the University of St. Gallen was founded in 1989. It operates a research program focusing on the development for solutions of real life problems in innovation and entrepreneurship.

The institute maintains close links to industry through intense collaboration with Swiss and European organisations by means of major research and consulting projects. Research results from publications and theses flow directly into courses while students can develop real world research through collaboration in the institute’s industry projects.

Here at ITEM we are able to provide you with a unique learning environment, shape your professional expertise in an unprecedented way and develop your personal network.

Mission of the Team

As one of the institutes at the University of St. Gallen, the task of the ITEM is to act as a center of excellence in the following fields:

  • Being a leading european research institution for the management and use of technologies, recognized in the scientific as well as in the management community
  • Being a first-class training centre, which opens prime career opportunities for students, research associates and executive course participants
  • Being a competence center for the efficient transfer of research results into practice

We strengthen our own activities by networking with other universities and research institutions. Through well positioned projects in cooperation with industry, we accumulate experience and resources in order to support qualitative and quantitative growth.

Fields of Research

Business Model Innovation — We engage in research on the management of business model innovation, which is considered to be crucial for organizational success.

Entrepreneurship — Our projects are centered around the elements of the entrepreneurial process and include the recognition and evaluation of entrepreneurial opportunities and resource management practices.

Strategic Innovation Management — We focus our research activities on management of innovation by exploring patterns of innovation. Together with our international research partners in industry we develop tools for effective management of innovation.

Intellectual Property Management — Our research is focused on the management of intellectual property rights, especially on latest phenomena in patent management.

Rankings of the University of St. Gallen

No. 1 among a total of 90 business schools worldwide, for six consecutive years (since 2011) with its Master of Arts in Strategy and International Management.


No. 1 among german speaking business schools. No other university in the peer group was able to publish as many high quality papers in top ranked journals.


Accreditations & Memberships